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Bilenko’s career includes 15 years as principal, president and COO at Tru.
May 12, 2023
By: Lianna Albrizio
Associate Editor
Tru Fragrance & Beauty has appointed Eric Bilenko CEO. He succeeds Monte Henige, who will step into the role of executive chairman. “This is an exciting time for Tru and a natural progression in our on-going success,” said Monte Henige, majority owner and executive chairman. “Eric has been pivotal in advancing our evolution, both inspiring and facilitating our talent in the innovation, creation and commercialization that drives our winning partnerships and brands. As E...
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